The premise of this spot is the Ford F-150 transforming into the new F-150 Chrome Edition. This spot played heavily off of the movie Close Encounters of the Third Kind. My role was to model 3D objects from the footage that would turn into chrome. The most challenging part was motion tracking and animating the 3D objects so they moved seamlessly within the footage.
SCREEN CAPTURES
The chrome glasses are 3D. The most challenging part was the tracking and animation of the 3D sunglasses.
This is the exception where the boy's bike was already chrome in the footage. I created a black matte bike and we did the inverse chrome transformation.
Tracking of the new chrome grill transforming.
Rims and running board transforming into chrome.