Seven Strand LLC needed branding and identity. The creative brief stated Seven Strand would develop and invest in properties for luxury senior living, multifamily and general real estate. The majority of their clients would be coming from outside of Texas. Therefore, they wanted a logo and brand that conveyed a strong sense of Texas blended with high-end living. Their name, Seven Strand, is derived from a type of barbed wire. Seven Strand consists of seven wires braided to create the strongest of all barbed wire. This aligned with the philosophy of their business.