Dr Pepper Unmistakable Ride Campaign
Clients: Dr Pepper, Mercury Mambo
Dr Pepper held a custom car give-a-way contest called, "Dr Pepper's Unmistakable Ride." We started out with the Event Logo Design and Lowrider Illustration. By using these two elements as the basis of the core design, I created the look and feel for the Unmistakable Ride Campaign. This campaign spanned multiple markets and multiple marketing pieces.
The main poster design for Dr Pepper's Unmistakable Ride Campaign. All other marketing assets and version took the lead from this design.
A sampling of some of the different formats spanning multiple markets.
Close-up of one version.
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