Dr Pepper held a custom car give-a-way contest called, "Dr Pepper's Unmistakable Ride." We started out with the Event Logo Design and Lowrider Illustration. By using these two elements as the basis of the core design, I created the look and feel for the Unmistakable Ride Campaign. This campaign spanned multiple markets and marketing pieces.
The main poster design for Dr Pepper's Unmistakable Ride Campaign. All other marketing assets and version took the lead from this design.
Multiple marketing campaign assets; event posters, concert tickets, shelf-talkers, OOH, and point-of-sales.
Close-up of one version.